About
How-do! (That’s Yorkshire for ‘Hello!’)
I’m Moira, a Business Strategist & Coach, and I help 6-figure business owners create the capacity to grow – without working all-the-hours or having a big team.
Part strategy, part mindset, part systems & operations – we create space for your next level.
I’m known for clear, grounded thinking and a calm, practical approach – especially when you’re caught up in day-to-day admin and want to lead your business, and create space for all the ideas you have! I’ll help you bring calm & clarity to the chaos, see what matters, and take confident, practical steps forward.
My work centres around:
✨ Creating the capacity to scale – shifting your mindset, systems, and support so you’re not stuck running at full tilt with no room to grow.
✨ Energy-first business design – building systems and ways of working that work with and around your energy.
✨ Strategic simplification – using frameworks like SALSA (Simplify, Automate, Leverage, Support, Action) to focus on what actually moves the needle.
I’ve walked this path myself, having built and sold a multi-six-figure product business and supported over 70 business owners to create the capacity to grow, have more impact, and do their most lit-up work.
I work with established small business owners who are doing well on paper but feel stretched thin; stuck in the day-to-day, and want to create space to think, lead, and have more impact.
You’ve built something good. Let’s clear the path so you can step up to the next level.
Learn more about working with me here:
➡️ Solve 1:1 Coaching – 6 calls to fix a core challenge
➡️ Scale 1:1 Coaching – 6 months of intensive support to create the container for your business to scale.
What Clients Say
I’m blown away by what Moira brings to coaching. Her approach is calm, clear, and practical, and she is the master of the uplifting reframe!
Her clear eye, extensive experience and understanding of strategy have already cleared the path in a way I hadn’t been able to. She’s very hands on and responsive – more than I anticipated, which is wonderful. I’m very happy with past me for deciding to take the leap!
– Tara
If you’re a solopreneur, think of Moira a bit like your chief operating officer – you have this person by your side that is yours, and she’s amazing.
Feeling supported like this was such a powerful experience. This whole 3 months has just been amazing for me – it’s everything I wanted five years ago but have been unable to move forward with, I just wish I did this sooner.
– Jane
I knew from the first video that I watched on Moira’s website that she would be amazing to work with, but with every call and message, I’m astounded by her knowledge and experience, her kindness and generosity, and her ability to see what we need even if we can’t yet see it for ourselves.
She knows her stuff and goes out of her way to help you get where you need to be – the best motivator, cheerleader and mentor all rolled into one fabulous coach!
– Cara