Moira & Tigs


How-do! (That’s Yorkshire for ‘Hello!’)

So who am I? Cat mum, creative, semi-decent cook, wife, story-teller, retired-filmmaker, event manager, walker, reader, stitcher, jigsaw-puzzler, wannabe-interior designer (but just my house), Scottish-roots with a Yorkshire-heart (& postcode), INFJ, spiritual, caring, down-to-earth, teacher and coach.

If you’re here, I’m guessing you’re curious how my experience relates to you, so without tooting my horn, here goes:

  • I had a career job (event manager for a national exhibition centre), which taught me a tonne about working with larger teams, communication, caring for customers – and it let my strong organisation-streak run wild.
  • I was brought in to change the positioning and income of a heritage venue, to ‘turn around the oil tanker’, and left it as a thriving multi-six figure business, with an excellent, caring team in place.
  • I launched my craft subscription box business with just 22 subscribers (packing the boxes on our kitchen table!) and grew it, without investment, to multi-six figure turnover, before it was sold in 2023.
  • Alongside this, I’ve coached for years, supporting over 70 businesses, from pre-launch to established, in niches including food, craft, illustrators, designers, independent retail shops, and more.

What does all this really mean?

I know exactly the journey I coach my clients on – not the specifics (knowing the perfect inks for your illustration workshop is your domain) but the universal truths of running a successful business, in way that’s true to what you really desire.

I’ve experienced – and coached – through supplier melt-downs, redundancies and restructuring, setting up systems, finding amazing freelancers, visioning, finding your mojo again, and turning around the wobbles and doubts that can creep into our hearts.

I’ll help you transform your business from feeling like you’re in the day-to-day grind, to a business that runs around you —freeing you up to think strategically, have more breathing space, and reignite your love for what you do.

You can learn more about working with me here.

What Clients Say

I’m blown away by what Moira brings to coaching. Her approach is calm, clear, and practical, and she is the master of the uplifting reframe!

Her clear eye, extensive experience and understanding of strategy have already cleared the path in a way I hadn’t been able to. She’s very hands on and responsive – more than I anticipated, which is wonderful. I’m very happy with past me for deciding to take the leap! 


If you’re a solopreneur, think of Moira a bit like your chief operating officer – you have this person by your side that is yours, and she’s amazing.

Feeling supported like this was such a powerful experience. This whole 3 months has just been amazing for me – it’s everything I wanted five years ago but have been unable to move forward with, I just wish I did this sooner.


I knew from the first video that I watched on Moira’s website that she would be amazing to work with, but with every call and message, I’m astounded by her knowledge and experience, her kindness and generosity, and her ability to see what we need even if we can’t yet see it for ourselves.

She knows her stuff and goes out of her way to help you get where you need to be – the best motivator, cheerleader and mentor all rolled into one fabulous coach!