Business Strategist & Coach
Leverage your marketing, create campaigns quickly & save hours every week.
If marketing feels like it takes more time than it should, that you can’t easily find and reference past campaigns, or you don’t know what’s connecting & converting, welcome to The Marketing Content Goldmine – your essential resource to simplify your marketing, and access the potential of your existing content.
01 Clarifying Strategy
No more marketing confusion. We’ll keep it really simple & effective – and build it around marketing *you* enjoy.
02 Training & Template
Step-by-step bite size videos, PLUS Airtable Template for the Marketing Content Goldmine.
03 Afternoon Project
Set up your Goldmine in an afternoon, with a succinct walk-through process to get to the essentials and use this tool within hours.
Your Centralized Marketing Goldmine – all your content in one place, so you can quickly create, find, and reuse content. Save hours of your / your team’s time, and sell more effectively.
Simplified Marketing Strategy – the simple process to identify how you’ll attract, nurture and convert customers, in ways that play to your strengths.
Your Ideas Harvest – No more blank pages! – this is an easy-to-use resource to create & use your Ideas Harvest.
Evergreen emails – how to use them & keep your content fresh.
Launch Emails – keep all your launch emails in one place, review what resonated, and re-use / refine for your next launch.
Review What’s Working – easily track the key metrics for your content, so you can create more of what works.
Free Version of Airtable – you only need the free version of Airtable to create your Content Goldmine. It’s all set up for you. If you’re completely new to Airtable, I’ll show you exactly what you need to know to start quickly.
Once you sign up, you’ll have immediate access to all the training, and your Airtable template.
Start with the ‘Strategy’ videos to decide how you’ll use this tool, then follow the lessons step-by-step to set your goldmine up with your own content.
Join me for this template & training, and create your goldmine to leverage your marketing.
Before you create your Marketing Content Goldmine, we get clear on *your* strategy, so you can leverage what you do and focus on what matters.
With your Offers and Campaign Planner, you can clearly see what you want to promote and when, and how this connects to the content you create.
Your Content Hub, with all your content in one place, with different ‘views’ so you only see what you need to. Brainstorm, Create, Delegate, Review
It’s a central hub where you’ll hold, reuse and refine your marketing content; a bank of content ideas, launch emails, evergreen emails, content creation & delegation, and review. All connected to your offers, and easy to update when you refine or create offers.
It’s a modifiable tool, to tailor to your business. Don’t do evergreen emails, or podcasts? Want to add new platforms or campaigns? No problem, it’s easy to do and I show you how.
Airtable is hands-down the best system to create your Marketing Content Goldmine, as it easily allows you see and connect your information in different ways.
You only need the free version of Airtable for what I’m teaching you.
The full training is about 1hr 45mins (all bite-size videos), but the core content to set it up and start using your Goldmine is about an hour.
So yes, you can definitely get your Marketing Content Goldmine set up in an afternoon. In fact, it may go quicker than that!
If you want to bring in a lot of past content, that might take a bit longer, but I talk about what to prioritise, so this doesn’t become a huge project.
Get in touch – you can email me / my team at hello@moirafuller.co.uk
